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Chairman, STAR, and World Leader

Edmond Choi's stories/tips:

Invented or originated & presented in year 1996. TV shows was made when I came back to the industry around year 2002. ALSO USED AS A MEMORY AID. "A True Hollywood Story"

Studio/Subject/Place

Film/TV/Misc.

1

NBC

Fear Factor - conceptualized show ideas, format, etc.

2

NBC

Scrubs - provided name of the show

3

NBC

Spy TV - provided name of the show

4

NBC

Lost - conceptualized show format

5

NBC

The Other Half - conceptualized show with three male hosts and picked out hosts; which later led to The View on ABC

6

NBC

Ed

7

NBC

Third Watch

8

NBC

Travel Café (Provided name of show)

9

NBC

Re-run show

10

NBC

Meet my folks

11

NBC

Dog eat dog

12

NBC

Telemundo & Bravo Buyout

13

NBC

Around the World in 80 dates

14

NBC

Next Action Star

15

NBC

Kingpin

16

Jack Welch Jr.

introduced ways to improve heart using Chinese medicine

17

Jack Welch Jr.

GE water heater advertisement at Home Depot

18

ABC

Who wants to be a millionaire?

19

ABC

Who wants to marry a multi-millionaire

20

ABC

Step by Step episodes

21

AOL Time Warner

Gave technical solutions for merger

22

Buena Vista Home Entertainment

Sorority Boys

23

CBS

JAG (Provided name of show and story of a military official)

24

CBS

Conceptualized castaway show on island, but was told it was already developed called Survivor

25

Columbia Tri-Star

Panic Room (Hello Jodie Foster!)

26

Disney

Indiana Jones Ride

27

Disney

Ferris Wheel ride

28

Disney

Disney's the kid

29

Disney

Hercules

30

Disney

Saved lives on ski slope ride

31

Disney

The Rookie

32

Disney

Pirates of the Caribbean

33

Disney

Pearl Harbor

34

20th Century Fox

Titanic - Provided analysis of why Titanic movie will make more money than all movies previously made. Story of love triangle and use of "I'm King of the World" phrase: was asked by James Cameron to be Executive Producer of Titanic; is ranked #1 of top grossing movies of all time at the worldwide box office

35

Disney

Treasure Planet

36

Disney ESPN bars

TV in restrooms

37

Dreamworks

Shrek

38

Dreamworks

Gladiator

39

Dreamworks

AI: Artificial Intelligence

40

Universal

A Beautiful Mind

41

Universal

told Steven Spielberg to re-release E.T movie

42

Universal

won bet with Steven Spielberg and E.T. ride's roof is painted with 20th anniversary in 2001

43

UPN

WWF Divas Swimsuit Edition

44

VH1

I'm getting plastic surgery

45

MTV

Sorority Life

46

MTV

Fraternity Life

47

New Line Cinema

Rush Hour 1 & 2

48

New Line Cinema

Lord of the Rings which led to Harry Potter movies

49

Paramount Pictures

Clockstoppers

50

Microsoft

Provided analysis to Bill Gates as to why X-BOX & media player should be made

51

Microsoft

X-BOX Dead or Alive Extreme Beach Volleyball game

52

Universal Interactive

Crash Bandicoot game

53

20th Century Fox

Ice Age

54

Magic Mountain

X ride - 1st 4th dimension rollercoaster ride (I still don't go on rollercoaster rides)

55

Knott's Berry Farm

Admission ticket ads in supermarkets

56

Legoland

new theme park

57

Digital Camcorder

"firewire" keynote address speech; Created the words "Firewire" & "USB, Universal Serial Bus"

58

Columbia Tri-Star

Air force one

59

Sony Pictures

Resident Evil

60

Harvard University

Improved school systems in America

61

Pizza Hut

P'Zone pizza & stuff crust pizza & buying pizza online

62

Travel Channel

Inside Malibu

63

MPAA

Ratings (put category description underneath movie letter ratings)

64

Warner Bros.

Batman and Robin

65

MS Walk

Multiple Sclerosis walk

66

Pac-man theory

invented Pac-man theory for film

67

Panic Room

invented concept of a panic room for the entire world including 3rd world countries

68

Universal

Spiderman-Rocks (Provided show format)

69

Universal

Vivendi Interactive

70

Playboy

Playboy plastic dolls

71

Playboy

Searching for a centerfold

72

Microsoft

new operating system (plug and play features with Windows NT) with a new Microsoft office version strategy

73

Microsoft

.net architecture and thin client

74

Lion Gates Film

Unfaithful

75

MTV

Celebrity Deathmatch (Provided name and conceptualized show)

76

MTV

customized Celebrity Deathmatch show for Celebrities

77

CBS

Victoria Secrets Runway show (Provided name and conceptualized show)

78

E!

Star Dates (Provided name of show and picked out 1st 6 star dates)

79

A&E

Cleavage (Provided analysis of why it's an interesting tv show, provided concept and format)

80

Movie

Breast Men

81

AMC

AMC Access (Copy cat of Access Hollywood, provided concept)

82

CBS

CSI (Provided name of show)

83

NBC

Put some news anchors on PAX

84

E!

Anna Nicole show (1999)

85

MTV

The Osbourne show (1999)

86

ABC

8 simple rules to dating my teenage daughter

87

ABC

NBA on ABC (What was the deal moving NBA on NBC to ABC, Jeff Zucker and Michael Eisner?)

88

Playboy

Playboy mansion on Cribs

89

Playboy

Documentary history of Playboy and Future of Playboy

90

Playboy

World of Playboy CDROM - screensaver

91

ABC

The Bachelor

92

ABC

The Bachelorette

93

FOX

Joe Millionaire

94

Adidas

Reversible Jackets (Provided concept and design)

95

TNN

Slamball (Provided name and concept of a trampoline and basketball)

96

Sony Pictures

Maid in Manhattan

97

Travel Channel

Travel Scams

98

Food Network

Pastry Contest $50,000

99

WB

Surreal Life (Provided concept and picked out cast)

100

FOX

Man vs. Beast

101

FOX

Married by America

102

E!

Revealed with Jules Asner

103

Digital Cable

opened spectrum for 1000 channels

104

NBC

ShopNBC network (Created concept of a 100% owned shopping network by NBC)

105

AD

www.knowhivaids.com spot on tv

106

Video games

Law & Order, American Idol, CSI

107

Banana Republic

Bring shopping to workplace

108

ABC

Jimmy Kimmel Live

109

ABC

I'm a celebrity, get me outta here!

110

ABC

Are you hot?

111

Universal & Disney

introduced credit cards for studios

112

FOX

Mr. Personality

113

FOX

Paradise Hotel

114

NBC

The apprentice (triangle profession, business people)

115

Marina

www.bikinipartyboat.com

116

FOX

DirecTV buyout for all in one wireless device

117

Runner

Running man for AOL Broadband

118

CBS

Star search with internet voting

119

FOX

American Idol

120

Network

Do it yourself network

121

Network

Women's network

122

NBC

NBC interactive company

123

NBC

NBCI stock symbol

124

FORD

largest minority company to improve car manufacturing

125

Wall Street Journal

personal journal section

126

Tivo

introduced Martin Yudkovitz to Tivo idea

127

Network

All Reality network

128

FOX

Miss Dog Beauty Pageant

129

FOX

Wanda at Large

130

FOX

Skin

131

UPN

America's next top models

132

FOX

24

133

Peach DVD

Peach girls

134

TV

IPTV standard & provide subsidy to viewers

135

Movie

Mars Attack!

136

FOX

Test the nation

137

TNN

Most Extreme Elimination Challenge

138

Bravo

Boy meets Boy

139

Technology

Aggressively promoted Digital Divide

140

KIIS-FM

Rick Millionaire commercial

141

NBC

Employee Badges

142

Movie

Matrix & Blade - use of black trenchcoat & black sunglasses

143

Commercial

Interactive TV commercials

144

FX Network

Celebrity Boxing

145

Drink

Vitamin Water

146

Disc

Vaporware DVD

147

NBC

The Restaurant

148

Key Hollywood Preservation

Actively promoted preservation of film/tv through digital technologies for millions of years

149

Evolution

Promoted evolution of VHS - DVD - Internet distribution

150

Rentals

Promoted rental of movies over the Internet (now called Movielink)

151

Ratings

Rating Standards for TV

152

Universal Studios

VIP experience tickets (Helped made millions in annual revenues for life of park)

153

XXX

Porn Star Ball

154

Kodak

dental software with digital pictures for dental patients

155

TNN

Stripperella (Picked out Pam Anderson and also met her, provide name of show and concept of a stripper superhero)

156

FOX

Fox network in China

157

AREA 51

Science & Science Fiction

158

Cisco

Was asked to help Cisco CEO John Chambers to develop ideas. I thought of 2 new startup companies.It was formed in 1996. 1st company starts with "J" and the 2nd company starts with "R"

159

New for Entertainment Industry

Use of pulley cable to show flying martial artist in sky which led to Crouching Tiger, Hidden Dragon

160

Bravo

Queer Eye for the straight guy (Invented concept of gay humor for straight guys)

161

FOX

Performing as…

162

Asian Americans

Promoted 1st Asian American National Televised Award Show (which probably will never happen)

163

Electricity

Protection shield on electrical lines (The people underneath are getting cancer!)

164

News

Distress signal (Possibly provides high ratings??)

165

Toys

Real Dolls (Developed concept of wax figure + sex doll)

166

NBC

Dateline - Obesity 2 hour special with Dr. Phil (Do it for your father Dr. Phil!)

167

NBC

Coupling (Provided name of show and concept of Friends lookalike)

168

CBS

The King of Queens (Provided name of show and reason why it may have high ratings)

169

Vivid Video

Three (Provided name of show)

170

Restaurant

Mexican restaurant for Americans on border

171

WB

Hilary Duff's Island Birthday Bash

172

Minority Day

The day we celebrate minorities in America to combat psychological fear even though the U.S. Constitution regards U.S. Citizens as all equal

173

American Day

Celebrate right after Minority Day

174

Taxpayer Day

Sign up to lower 5-10% of your income taxes bracket and lower 1% of sales tax; Go celebrate yourself and have fun…

175

Asian American Day

Celebrate Asian Americans in America

176

Election

Tax break for environmental friendly cars

177

Food marketing

Yogurt and chocolate

178

Car accessory

Video game console in back of car: mass customization of cars for auto industry

179

Nintendo

GameCube (Provided name of new console)

180

Disney

Everybody loves (Disney Characters) videos

181

Warner Bros.

Looney Tunes Racing Game

182

Board Game

Scene It ? The DVD Game (Provided name of game, was not allowed to create the game)

183

DVD disc bonus

Computer autoplays different content than DVD player. Eg. Daredevil movie

184

Security

Security services…

185

NBC

Average Joe

186

FOX

The Next Joe Millionaire: An International Affair

187

Digital Files

Promoted the creation of digital files which led to mp3

188

Cameras

Started evolution of megapixel digital cameras; Created the word "megapixel digital camera"

189

Video games

Started evolution of video games to 3D and multiplayer games

190

Bravo

Celebrity Poker Showdown

191

Fox

The Simple Life (Conceptualized show format and picked out stars)

192

Day

Oscar DeLa Hoya Day

193

City

New garbage disposal cans for household

194

Biotech

Promoted 1st Biotech Trade Journal and convention show

195

Basketball

WNBA

196

Costco

Hearing Aid testing center

197

Interactive TV

Cable and Telephone mergers

198

ID Cards

ID cards for kids

199

NBA on ABC

I want to go to Disneyland message

200

Expo

Erotica Expo

201

Food

Ed Choi's food pyramid

202

Computer Cases

Neon color with clear side panel

203

Device

Portable Multimedia Player

204

Digital Cameras

Digital Cameras for online auctions made easy

205

Digital Cameras

Various designs for digital cameras

206

NBC

T.H.E.M

207

Playboy

Comic Book

208

Apartments

New type of apartment complex

209

Instant Cameras

Black and White cameras

210

Gandhi

Gandhi

211

Online Tax

Online tax system for America

212

Kiosk

Self Service Kiosk to develop film

213

Film Developing Center

Burn pic on CD for customers

214

Conversion

Conversion of film to digital format

215

Digital Cameras

Digital cameras creation to help fuel growth of online auction company, ecommerce websites, and Internet

216

Boost

Helped boost India and China's economy which also led to improved earnings in American companies

217

******

Have ****** *** in .***

218

A

A activitist

219

XXX

3 into Briana Banks (Remembered story)

220

Photo website

Allow photographers to sell their photographs online

221

E-books

E-books for libraries around the world

222

McDonalds

$1 menu

223

Christopher Columbus

Chinese founded America first around 3000BC?

224

Wireless Tablet

Wanted wireless tablet PC: The greatest productivity tool in the history of mankind

225

Disney

Mickey Mouse PC

226

Theatres

Family Restrooms

227

WTO

Wanted China in WTO

228

University of Southern California

major in video games

229

Disc Cleaner

Dr. DVD Disc Cleaner

230

CNBC

The Euro and online foreign currency trading website

231

Shoes

Rollerskate Sneakers

232

Microwave

Microwave with barcode scanner

233

DVD disc

Dual layer DVD disc

234

Doll

Dancing Elmo Doll

235

Car

Changing radio station from car steering wheel

236

Microsoft

Dual monitor support and monitor evolution

237

Blockbuster

Shopping basket

238

Libraries

Computer Centers

239

Trading

Online trading expo

240

Internet database

Studio and post production facility intranet database

241

Commercial

Taco Bell menu

242

DVD

Marketing higher capacity DVD disks

243

Trump

Trump: The Board Game

244

Adobe

Adobe Photo Album software

245

Retail

Self price scanner at retail stores

246

Movie Rentals

Online DVD rentals

247

NBC

Diversity Outreach Expo which was held on February 5, 2005

248

Clothes

Elastic Men's 4" waistband

249

Cable TV

People submitting their tape to cable TV; hopefully this will increase cable subscriptions

250

ESRB

Founder of video game ratings (ESRB - Entertainment Software Ratings Board)

251

Employee-Business

Rich Dad Poor Dad Tip

252

E-commerce

Wholesale B2B ecommerce website

253

Microsoft

Microsoft Student software

254

Microsoft

Microsoft watch

255

Nike

Nike cuff wristband watch

256

Al Gore

Gave Vice President Al Gore his own TV network

257

Toys

GI Joe talking doll with clothes

258

Oxford

A Stitch in time book

259

Reverend

Video game religion on Sundays

260

U.S. Government

Citizens on Patrol website

I am from Oxford University.

I am sacred. Worship Edmond Choi.